Our Mission

We provide opportunities for digital innovation in tourism

using Metaverse, VR, AR, NFTs and immersive spaces

Our Story

We are passionate believers that digital transformation through Metaverse and NFTs provides a new opportunity for revenue generation and engagement.

We first got involved in Metaverse when our founder Graeme Stevens, became interested in Blockchain and NFTs in 2017.

Through watching the Metaverse grow over the years, we realised that there are solutions now available that can be transformative for the Tourism industry.

With an Education first approach, New Frontier was born in 2021. We engage with tourism industry bodies around the world to educate the industry on the benefits of Metaverse and its associated technologies.

We believe that this technology is an opportunity for innovation, to generate new revenue streams and to create compelling educational resources, family fun and adventures.

We are members of Traveltech for Scotland at Edinburgh Futures Institute and of The Association of Scottish Visitor Attractions. We also work with Sedetur in Mexico and are trade members of Tourism Thailand.

An early indication of just how transformational Metaverse can be was the highly popular game "Axie Infinity".

Not only was this a showcase of the use case of the technology, but stories began emerging from the Philippines of people using income earned in the game to provide a social safety net where the Government was unable to do so.

This was the catalyst for us to get started building New Frontier. We were inspired to create a community driven, ethical, collaborative business that puts the Stakeholders in tourism at the heart of everything we do.

We are trade members of all tourism bodies in Scotland and part of Traveltech for Scotland at Edinburgh Futures Institute.